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  1. When it comes to artists creating a successful brand that connects across multiple mediums and platforms, few have done it better than Ice Cube. Rising to prominence as a member ...

  2. Ice Cube doesn’t get it. The legendary West Coast rapper is a diehard Lakers fan and a proud Kobe Bryant stan. He loved that the Black Mamba accepted all challenges and was a proven winner...

  3. Nowadays, though, they’re doing so in the Big3 league, Ice Cube’s travelling three-on-three league that made a stop at Miami’s AmericanAirlines Arena on Friday night for the fifth ...

  4. When Chris “Birdman” Andersen looks back at his time with the Miami Heat, one memory readily pops to the forefront. “I’m pretty sure we had this big gold trophy at one point,” Andersen said, ...

  5. The former Pistons standout was back in the Detroit area Friday night as part of the BIG3 — entertainer Ice Cube’s 3-on-3 league of former NBA players, which made a stop at Little ...

  6. "We've always seen this as a vehicle for players to showcase their talent," said Ice Cube, the rapper, writer and actor who co-founded the Big3 a year ago.

  7. Jim Jackson played for teams far and wide during his lengthy career in the NBA, but something always stuck out about his one year with the Miami Heat. It has been 16 years since Jackson’s lone ...

  8. After a year in Israel and leading Hapoel Jerusalem to an Israeli Basketball League Cup, he is back stateside and playing in the second season of Ice Cube’s Big3 basketball league ...

  9. Big3 is an eight-team 3-on-3 half-court basketball league cofounded by rapper Ice Cube and entertainment executive Jeff Kwatinetz in 2017.

  10. Unfortunately, his day seems to be the antithesis of Ice Cube's iconic "Today Was A Good Day," meaning Murphy's Law is in full effect.

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