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Council Post: 3 Ways To Create A More Transparent Programmatic Advertising Ecosystem
Forbes· 1 day agoProgrammatic advertising is in the spotlight today, and rightly so. It offers a revolutionary way to...
Google 'Cookie' Phaseout Delayed Again. Trade Desk Rises.
Investor's Business Daily· 16 hours agoDesk's automated platform enables brands and ad agencies to buy online and mobile ads in real time,...
Saks seeks to carve out luxury niche in retail media with network launch
Marketing Dive via Yahoo Finance· 1 day agoMarketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive...
Americans can claim payment from $1.25m false advertising settlement
The US Sun· 20 hours agoAMERICANS who sought LASIK eye surgery could qualify for payouts in a $1.25 million class action...
Council Post: The Changing Landscape Of E-Tail: Rethinking E-Commerce Strategy For 2024
Forbes· 1 day agoOnline retail shopping currently accounts for 20% of the world’s retail sales. Many small-to-midsize...
Why marketers should embrace gaming as the premium environment it is
The Drum· 5 hours agoHere, members of IAB UK’s Gaming Group explain why marketers should hold gaming in the same regard...
Tesla cuts marketing team a year after Musk said it will try advertising
Ad Age· 3 days agoThe automaker had long eschewed TV, radio, print or online ads—and had built a formidable brand largely through word-of-mouth—before Musk said last year that Tesla would “ ...
Enlightening Video Marketing Statistics You Should Know in 2024
The Tech Report· 2 days agoPeople can host websites and social media sites where they post articles, pictures, and videos of the products they sell. Statistics show that this method creates 80% more conversions than conventional ...
Unlocking the Potential of Multi-Channel Advertising: Amplify Your Impact And Engage Your Target...
NJBIZ· 3 days agoWhen it comes to advertising your business to a specific target audience, on-site display advertising can be a highly effective tool. Display advertising ...
Meet a Marketer: Stephanie Schloss of Schloss Marketing Solutions
Broadway World· 1 day agoIn each update, we'll share data and trends from our audience, wider trends in the marketing...