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Key Takeaways From Variety’s Entertainment Marketing Summit: ‘You Have to be Reactive and Agile’
Variety via Yahoo News· 4 days agoVariety’s Entertainment Marketing Summit in Los Angeles, presented by Deloitte, brought together...
Council Post: Crafting Influencer Campaigns For Every Stage Of The Buyer's Journey
Forbes· 3 days agoRodney Mason is Head of Marketing Brand Partnerships at LTK with extensive creator, marketing and research experience for leading brands. Succeeding with ...
Influencer Logan Paul faces lawsuit over Louisville-based Prime Hydration energy drinks
The Courier Journal via Yahoo News· 3 days agoRegardless, Paul claims the drink he co-founded is within government regulated limits. Who is Logan...
TikTok has become a pseudo-shopping channel, and Gen Z has had enough
INSIDER via Yahoo News· 7 days ago/Getty Images The influencing days aren't over This doesn't mean influencing is over, but the way...
Key Takeaways From Variety’s Entertainment Marketing Summit: ‘You Have to be Reactive and Agile’
Variety· 4 days agoVariety’s Entertainment Marketing Summit in Los Angeles, presented by Deloitte, brought together...
Should Your Restaurant Try Influencer Marketing? - QSR Magazine
QSR· 4 days agoViral Nation cofounder and CEO Joe Gagliese joins QSR editorial director Danny Klein to discuss what’s fast become one of the most successful marketing realms of quick service ...
Miss AI shows just how far influencer marketing can miss the mark
The Drum· 4 days agoJudges will rank these virtual women for their looks, their social media clout, and the AI-prompting skills behind these creations in a bid to win a share of a $20,000 (£16,000) prize pool.
Influencer agency Billion Dollar Boy offers office space to creators as part of a membership program
Digiday· 4 days agoBecky Owen, global head of FiveTwoNine and global CMO of Billion Dollar Boy, said the agency sees this as a new opportunity for additional revenue streams for creator and influencer ...
There's a simple reason you don't believe the influencers in your feed
Fast Company Magazine· 5 days agoIt turns out there are some benefits to having a smaller social media following. According to a new...
MikeWorldWide Bolsters Digital Strategy Team with Promotions, New Leadership
FOX 59 Indianapolis· 3 days agoMikeWorldWide, a leading New York-based, independent public relations agencies with offices across...