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    1. When it comes to advertising, marketers may want to start targeting sports channels showing soccer in Spanish. Hispanic sports fans are 33% more likely than non-Hispanic viewers to buy ...

    2. Advertising Is Dead; Long Live Advertising

      Time via Yahoo News2 days ago

      Or so argues Andrew Essex, the former CEO of advertising agency Droga5, in The End of Advertising, which highlights how brands must do more to break through in the age of ad blockers ...

    3. Per the contract, CCA will provide state of the art advertising solutions. The latest advertising network will reach over 675,000 annual passengers traveling to the Coastal Bend ...

    4. Google is stopping one of the most controversial advertising formats: ads inside Gmail that scan users’ email contents. The decision didn’t come from Google’s ad team, but from its cloud ...

    5. (OTCPink:PROM), a performance focused digital media and advertising company, today announced its acquisition of DeepIntent Technologies, an integrated data and programmatic buying platform ...

    6. Andrew Essex believes that “the end of advertising as we know it” is “somewhere between five minutes and five years” away. That’s what this former chief executive of the influential creative ...

    7. “There’s a group of folks who are frustrated by the fact that there are so many corporate logos in the parade and the biggest floats are advertising to our community,” said Drew Ambrogi ...

    8. The event began as an awards ceremony for creative work in advertising, much like the more famous film festival at the same venue. The awards continue, but to the consternation of ad-industry ...

    9. In a recent sit down with Advertising Age, actress Laura Dern discussed the advertising industry and confessed that she’s always worked hard to balance her renowned film and television ...

    10. The current draft being proffered contains a proposal to alter the Internal Revenue Code to tax advertising for the first time since the income tax was created in 1913. Currently businesses ...

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