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Adidas plots to swerve Samba slump - BusinessWorld Online
BusinessWorld· 9 hours agoAs Adidas aims to build on hot demand for its three-striped white and black Samba and multi-colored Gazelle sneakers, it’s also taking steps to prevent the shoes from becoming ...
How an early Kanye West scandal showed Adidas’ massive DEI shortcomings
Fortune via Yahoo Finance· 4 days agoThe spectacular collapse of Adidas’s partnership with Ye, the rapper formerly known as Kanye West,...
Adidas built a brand on Black celebrities but workers say it fell short on its own DEI efforts
AOL· 7 days agoAdidas has had some major celebrity collaborations over the past few years, from Beyoncé to Missy Elliott, and most controversially, Ye, formerly known ...
Adidas raises outlook as Yeezy sneakers remain in demand By Proactive Investors
Investing.com· 6 days agoProactive Investors - adidas AG (OTCQX:ADDYY) expects to sell €350 million worth of Yeezy stock in...
Adidas Strategizes to Sustain Sneaker Sales Surge as Samba, Gazelle Drive Growth - EconoTimes
EconoTimes· 3 days agoAdidas is experiencing a significant surge in demand for its iconic Samba and Gazelle sneakers,...
How Adidas Beat Expectations for Q1
WWD via Yahoo Finance· 6 days agoAdidas sales grew 8 percent over the first quarter and the company returned to profit. Adidas boss Bjorn Gulden explained why the German sportswear giant...