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Salesforce built a data lake to transform how customer data moves on the platform
TechCrunch· 2 years agoThe ultimate goal of pulling customer data together into a customer data platform (CDP) is building...
Simon Data is putting customer data to work with $54M Series D
TechCrunch· 9 months agoThe customer data platform (CDP) has become a standard way to collect first-party customer data and...
Adobe (ADBE) Releases Real-Time CDP With Innovative Features
Zacks via Yahoo Finance· 2 years agoAdobe ADBE added advanced capabilities to its customer data platform (CDP) named Adobe Real-Time...
Salesforce, Snowflake partnership moves customer data in real time across systems
TechCrunch· 2 years agoSalesforce is the best selling CRM in the world, and Snowflake is one of the top cloud data lakes....
Tealium’s new compliance tool helps ensure consumer data preferences get implemented
TechCrunch· 2 years agoTealium launched back in 2011 and built one of the earliest customer data platforms (CDP) a couple...
In data we trust: How to establish customer trust through data privacy by Tealium
Search Engine Land· 1 year agoLearn how to navigate signal loss and achieve benefit-driven conversations with customers, led by...
Adobe (ADBE) Boosts Digital Experience With Latest Innovations
Zacks via Yahoo Finance· 1 year agoAdobe ADBE added new innovative features to its Real-Time Customer Data Platform (“CDP”) to...
Yum! Brands (YUM) Boosts Digital Ability With Treasure Data
Zacks via Yahoo Finance· 10 months agoYum! Brands, Inc. YUM introduced Treasure Data as a Customer Data Platform (CDP) provider, the...
A former executive says he was fired by Salesforce after raising concerns about software said to...
Business Insider via Yahoo News· 9 months agoSalesforce logo sign seen at the Salesforce tower in Manhattan, New York.Lindsey...
How to boost your marketing revenue with personalization, connectivity and data
Search Engine Land· 2 days agoPersonalization is rapidly becoming essential for businesses to drive engagement, loyalty and...