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How We Can Win the AI Arms Race Against Fraud | Entrepreneur
Entrpreneur· 4 days agoAs artificial intelligence (AI) becomes more sophisticated, it's not just businesses and consumers...
How to embrace AI-powered programmatic: ‘Step away from the hype’
The Drum· 6 days agoAlthough AI is set to power up 95% of programmatic advertising in Europe by the end of 2024,...
It's Google's World And Planners & Buyers Are Just Living In It
MediaPost· 7 days agoIf you really want to understand the way Google has been leveraging its dominant legacy of digital advertising and media optimization into the new world of TV/cross-platform ...
Google Unveils 4 Updates At IAB NewFronts 2024 (YouTube Fails To Share Any News)
Search Engine Journal· 6 days agoGoogle unveiled four Display & Video 360 updates during IAB NewFronts 2024 on Monday morning, while...
DeepSee Offers Research Portal To Help Advertisers Find Valuable Publishers
MediaPost· 7 days agoDeepSee analyzes text, looking for such wording as “follow this link” and “torrents," which could denote that a firm has used “inorganic or paid means to bring a bunch of visitors or bots to ...
Media Briefing: Publishers are still prepping for cookie deprecation despite Google's delay
Digiday· 5 days ago“We’re still planning to move as much of our inventory as possible away from any reliance on third-party cookies,” said Emry DowningHall, svp of programmatic revenue and strategy at Unwind Media ...
NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and...
Digiday· 7 days agoDay one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a...
Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles
Marketing Dive via Yahoo Finance· 6 days agoLess than a week after delaying its plans to deprecate third-party cookies for the third time,...
Small Business - The Roanoke-Chowan News-Herald | The Roanoke-Chowan News-Herald
Roanoke-Chowan News-Herald· 6 days agoLONDON, April 30, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising< ...
Joining the dots in DOOH
The Drum· 4 days agoTake digital out-of-home (DOOH) advertising. This fast-moving market is one of the most exciting emerging media to watch in 2024. Because as the medium...