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Netflix Ad Tier Hits 40M Monthly Active Users
TV Technology via Yahoo News· 6 days agoReinhard said Netflix will launch an in-house advertising technology platform, by the end of 2025. This will give advertisers new ways to buy, new...
A Netflix Opening Gives Us a Reason to Pick Up More of These Shares
TheStreet.com· 6 days ago* Netflix opening its growing ad business to include Trade Desk has us adding to our position. After...
Small Business - The Andalusia Star-News | The Andalusia Star-News
The Andalusia Star-News· 2 days agoLONDON, May 20, 2024 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q1 2024 Global Mobile Seller Trust Index, the comprehensive global seller quality
Everyone Offers Tomorrow’s Advertising Today (Upfronts)
Next TV via Yahoo News· 2 days ago“Bringing our ad tech in-house will allow us to power the...made Netflix the leader in streaming...
Netflix Is Boosting The Trade Desk Stock Thursday: Here's What You Need To Know - Trade Desk...
Benzinga· 6 days agoThe Trade Desk Inc TTD is experiencing a surge in its shares Thursday afternoon following a...
Netflix hits 40 million active users for ad tier, putting it closer to the big leagues for...
Market Watch· 7 days agoNetflix said its cheaper plan, which displays commercials during shows and movies, now has 40...
Research Briefing: Marketers are set to increase their upfront spending this year
Digiday· 7 days agoIn this edition of the Digiday+ Research Briefing, we examine how advertisers are approaching spend in the upfront market, what metrics marketers use to gauge ad campaign success on streaming ...
Netflix to launch in-house adtech platform - Mobile Marketing Magazine
MobileMarketing· 5 days agoNetflix has announced plans to launch an in-house advertising technology platform by the end of next year. According to the streaming giant, the move will allow advertisers ...
Netflix plans to in-house ad tech, adds measurement partners as ad tier surges
Marketing Dive· 6 days agoThe Trade Desk, Google's Display & Video 360 and Magnite will join Microsoft this summer as Netflix’s main programmatic partners for advertisers, and the streamer announced ...
Here's Why OUTFRONT Media (OUT) is an Apt Portfolio Pick for Now
Zacks· 6 days agoOUTFRONT Media's (OUT Quick QuoteOUT - Free Report) well-diversified portfolio of advertising sites and large-scale presence bodes well. Also, strategic investments and expansion ...
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