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Samba TV Launches New Generative AI Ad Solution
TV Technology via Yahoo News· 1 day agoSamba TV. NEW YORK—Samba TV is debuting new capabilities for Samba AI, the company’s suite of generative AI technologies. Samba AI’s new capabilities...
Samba TV Offloads Media Sales Assets To UK-Based Programmatic Firm MiQ, Tightens Focus On Data And...
Deadline via Yahoo News· 1 year agoData and measurement firm Samba TV is offloading its media sales business to UK firm MiQ in order to...
How Linear TV Lost Its 'Bump' in the Second Half of 2023 ... and Other Delights From Samba TV's...
Next TV via Yahoo News· 3 months agoSamba TV. Having seen firsthand how the research sausage gets made, Next TV has a lot of respect for...
Samba TV Measuring Effect of Facebook, Instagram Campaigns on TV Viewing
Next TV via Yahoo News· 1 month agoMeta. Samba TV said its measurement tools have been integrated into Meta systems, enabling media...
Samba TV Unveils Real-Time Ad Targeting for Political Advertisers
TV Technology via Yahoo News· 4 weeks agoPixabay. SAN FRANCISCO—Samba TV has unveiled a new solution that it says will help political...
Equativ Integrates Samba TV Data Into Ad-Buying Platform
Next TV via Yahoo News· 3 months agoEquativ Samba TV. Equativ said it has integrated audience data from Samba TV into its ad-buying...
Snap names Samba TV measurement partner in pitch to entertainment advertisers
Marketing Dive via Yahoo Finance· 4 months agoDive Brief: Snap has named data and measurement provider Samba TV as a preferred measurement partner...
‘Stranger Things’ Season 4 Charms On Netflix; ‘Obi-Wan Kenobi’ Record ‘Star Wars’ Series Premiere On...
Deadline via Yahoo News· 2 years agoSamba TV reports that the Stranger Things season 4 premiere episode pulled in 2.9M U.S. households...
Super Bowl Audience Grows 6% To 39 Million Households: Samba TV
Next TV via Yahoo News· 3 months agoSuper Bowl Patrick Mahomes. Viewership of of Super Bowl LVIII rose 6% to 39 million U.S. households...
Candidates Should Pursue Younger Voters Across Screens, Samba TV Study Finds
Next TV via Yahoo News· 6 months agoElection Ad Campaign Spending. A study from Samba TV found that younger voters are less likely to...
