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Iga Swiatek's unique personality helps bring a different approach to her sponsorships
Sports Business Journal· 4 days agoWorld No. 1 women's tennis player Iga Swiatek's “reluctance to put herself out there commercially is...
Tag Heuer’s CMO Speaks on the Brand’s Strategy, Product Segmentation and Values
WWD· 4 days agoTag Heuer is determined to continue to lead on several fronts in the watchmaking arena, including in developments in the field of ultra-fast mechanical chronographs; an innovative tourbillon ...
Brad Gilbert Took the Cast of Challengers to Tennis School
GQ· 4 days agoThe big thing was trying to balance getting the points right and then working with three people who...