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TikTok’s Washington Capitals sponsorship puts brand in front of US lawmakers
Ad Age· 13 hours agoTikTok has been on a marketing push all year, which is partly a lobbying effort to win over U.S. lawmakers and partly about consumer messaging to shore up support among the ...
8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention
Search Engine Journal· 16 hours agoDespite TikTok’s increasing importance to marketers, the majority of brands are not getting it...
Will Ferrell Stars In PayPal Ad Reimagining Fleetwood Mac's 'Everywhere'
MediaPost· 3 hours agoPerennial advertising favorite Will Ferrell stars in a new campaign for PayPal, designed to showcase how easy it is to shop with PayPal on the phone, in stores or online. The 60-second anthem ...
Study: TikTok’s ‘For You’ suggestions can be dangerous for some women
The News-Times· 19 hours agoResearchers analyzed TikTok’s “For You” suggestions and discovered the page’s algorithm may be contributing to a significant issue for female users. It’s making some women ...
Google faces US antitrust lawsuit over ad tech
Al Jazeera· 5 hours agoOne month after a judge declared Google’s search engine an illegal monopoly, the tech giant faces another antitrust lawsuit that threatens to break up...
TikTok Live Videos Are Ruining the App for Me: Here's Why
MakeUseOf· 6 days agoI enjoy my daily scrolling on TikTok, but recently I've seen a surge of Live videos being...
TikTok Helps Drive Users to the Movie Theater, Study Finds
The Hollywood Reporter via Yahoo News· 7 days agoAs marketers look for new ways to attract moviegoers, TikTok has released stats showing it can have...
Google Display Ads Antitrust Trial Rattles Small Businesses, Publishers
MediaPost· 1 day agoThe company's founder mostly runs advertising through Google Ads and a bit on Amazon and Etsy, but he also has tried platforms such as Bing, Pinterest, Reddit and TikTok.
Google's lucrative ad tech business goes on trial
BBC via AOL· 1 day agoIt argues that competition in the digital ad space is growing, not contracting - citing increased ad growth and revenues for companies such as Apple,...
Google tries to reality-check Biden’s lawyers in court
Politico via Yahoo News· 7 hours agoGoogle counters that the entire ad tech market should be evaluated as a whole, which it says would...
