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True Religion’s Playbook Leans Into Sports, Music
WWD via Yahoo News· 3 months agoTrue Religion is increasing its ties to sports and music, as the sportswear and denim brand works to widen its audience and build revenues....
True Religion Wants to Dress Your Pets
Sourcing Journal via Yahoo News· 5 months agoTrue Religion wants a piece of the $20.5 billion global pet accessories market. The denim brand will launch its first collection for dogs and cats next...
True Religion Secures New Financing
Sourcing Journal via Yahoo News· 8 months agoTrue Religion received new financing to fuel future growth. Counting Second Avenue Capital Partners, a Schottenstein affiliate, TCW Private Credit and...
True Religion Launches First Women’s-Focused Campaign with Saweetie
Sourcing Journal via Yahoo News· 3 months agoTwo-time Grammy nominee Saweetie is the featured figure in True Religion’s Spring 2024 campaign....
True Religion to Launch Footwear This Fall
Sourcing Journal via Yahoo News· 3 months agoTrue Religion revealed Monday a new footwear licensing agreement with New York City-based wholesale distribution company Orly Corporation. True...
True Religion’s Growing Faith in International Expansion
WWD via Yahoo News· 8 months agoTrue Religion is extending its international reach with a far-reaching expansion plan entailing a...
True Religion Adds Two Children’s Wear Licensees
Sourcing Journal via Yahoo News· 3 months agoThe True Religion world is expanding. The Los Angeles-based denim brand announced last week two new kids’ sportswear licensees, Star Ride Kids and Mad...
True Religion Names Kristen D’Arcy as Chief Marketing Officer
WWD via Yahoo News· 10 months agoTrue Religion has appointed a chief marketing officer for the first time. On Tuesday, the American...
True Religion to Participate in LA’s Leimert Park Juneteenth Festival
Sourcing Journal via Yahoo News· 11 months agoTrue Religion will celebrate Juneteenth in Los Angeles. The denim brand is joining forces with Still...
True Religion’s Zihaad Wells on Collaborations and Supporting Young Creatives
WWD via Yahoo News· 2 years agoTrue Religion creative director Zihaad Wells is moving the denim brand forward through...
