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How Under Armour’s Flow Technology Is Improving Stephen Curry’s Performance On The Court
AfroTech via Yahoo Finance· 11 months agoThe style and construction of shoes are certainly important, but technology also plays a major role....
How Stephen Curry’s Daughter Riley Played A Role In His Lucrative Endorsement Deal With Under Armour
AfroTech via Yahoo Finance· 8 months agoStephen Curry can thank his daughter Riley for his choice to do business with Under Armour. The...
Under Armour Names Steph Curry President of Curry Brand
WWD via Yahoo News· 1 year agoStephen Curry and Under Armour are deepening their relationship. Ten years after the NBA star and...
How Curry Brand Is Using Under Armour’s Top Technology to Break Into the Retro Sneaker Business
Footwear News via Yahoo News· 2 years ago"Being able to go back and take the good, leave the bad, update some things and add Flow technology...
Stephen Curry Set To 'Potentially' Lock In A $1B Lifetime Contract With Under Armour, Report Says
AfroTech via Yahoo News· 2 years agoCreating deep ties with Under Armour is paying off for Stephen Curry, literally. 2013 Shoe Deal As...
Under Armour was a real threat to Nike. Now it’s fighting to stay relevant
CNN Business via Yahoo Finance· 3 days agoIt was once hyped as a worthy rival to Nike. But at present, Under Armour, founded by a 23-year-old...
Inside Under Armour’s Plan To Make The Next Viral Sneaker
Footwear News via Yahoo News· 3 months agoKevin Plank believes Under Armour has what it takes to make another hit shoe. “Everybody’s walking...
Curry Brand Signs NBA Star De’Aaron Fox — and He Will Get a Signature Shoe
Footwear News via Yahoo News· 7 months agoCurry Brand, the Under Armour-backed label of Steph Curry, has signed its first signature athlete....
Under Armour and Nike Trade Shots in Epic Steph Curry-Sabrina Ionescu Three-Point Contest
Footwear News via Yahoo News· 3 months agoAll products and services featured are independently chosen by editors. However, Footwear News may...
Steph Curry will only wear shoes that are loud
INSIDER via Yahoo News· 1 year agoSteph CurryEzra Shaw/Getty Images Steph Curry has an unusual demand for Under Armour when they are making him shoes — they must be loud. Curry's shoes...
