Search results
The $21 billion influencer industry has an ad fraud problem
Business Insider· 6 days agoInfluencer marketing is booming, and brands spend billions to promote products with a personal...
5 Common Mistakes Brands Are Making With Influencers
MediaPost· 1 day agoby Maria Bailey , Columnist, 5 hours ago It’s been almost a decade since the word “influencer” became a job title. With an estimated spend of $21 billion globally on
Marketing Briefing: As the Google antitrust trial wraps, marketers weigh future of paid search ad...
Digiday· 6 hours ago“The biggest impact on the future of search will be advertisers having to learn about — and become...
Micro-Influencers In Social Media Marketing, Cost & Brand Growth Guide Released
Digital Journal· 7 days agoPRESS RELEASE Published April 30, 2024 AmpWire The new guide comes following a report from Shopify that found the impact of influencer marketing has doubled ...
Influencers are changing how we buy - is your brand ready?
The Drum· 3 days agoNew research from Sprout Social found that almost half of consumers indicate that they make daily, weekly or monthly purchases because of content they saw influencers post ...
After years of caution, pharma advertisers are embracing influencer marketing
Digiday· 4 days agoMae Karwowski, founder of influencer agency Obviously...
How AI, automation and authenticity are changing influencer marketing
NBC NEWS· 6 days agoInfluencer marketing has come a long way from the ‘digital diaries’ of its inception in 2013. Cristy...
Influencers Can Survive TikTok Ban—But Many Wouldn't Be Here Without It
Forbes· 5 days ago"TikTok has become a force of nature in driving pop culture, information sharing, and what it means...
Digesting what goes into Tums owner Haleon’s health influencer strategy
The Drum· 6 days agoFirstly, she says, “by prioritizing a sophisticated influencer strategy with a more upstream...
Gen Z mostly doesn't care if influencers are actual humans, new study shows
Mashable· 3 days agoA new study has found that Gen Z may value AI and authenticity on social media differently than...