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Dentsu taps Snap to advance AI, AR & performance advertising - Mobile Marketing Magazine
MobileMarketing· 1 day agoSnap has launched a first-of-its-kind partnership with Dentsu to advance the creative agency’s capabilities in artificial intelligence (AI), augmented reality (AR), and performance ...
Dentsu Boosts US, Worldwide Ad Outlook
MediaPost· 1 day agoDentsu this morning revised its U.S. and global ad spending forecast up four-tenths of a percentage point for this year, boosting the industry consensus up marginally from ...
Ikea hires Dentsu’s Carat for US media, moving away from Wavemaker
Ad Age· 15 hours agoThe news comes less than a year after Ikea hired McCann, led by the agency’s Madrid office, for its global branding as the retailer seeks to consolidate its messaging, which spans 30 markets ...
Gen Z choose brands placing ESG, purpose ahead of profit
Just Style via Yahoo Finance· 6 days agoNew research suggests fashion brands need to align with Gen Z's values with 90% of the demographic...
Combining Brand, Direct-Response Campaigns Drives Higher ROAS On Snapchat: Report
MediaPost· 8 hours agoWhich actually drives more sales activity on Snapchat, brand campaigns or direct response (DR) campaigns? A new report issued by the social media company -- based on insights from TransUnion ...
Let our expertise round out yours by Dentsu
The Drum· 3 days agoThis campaign is Principal Financial Group’s first campaign with Dentsu Creative since being named Agency of Record back in August. Leaning in to ‘empathetic expertise’: The ...
UiPath (PATH) Q1 2025 Earnings Call Transcript | The Motley Fool
The Motley Fool· 5 hours agoIt is now my pleasure to introduce your host, Allise Furlani, senior director of investor relations. Good afternoon, and thank you for joining us today to review UiPath's first quarter fiscal ...
Snapchat Shares Data on Ad Campaign Performance
Social Media Today· 1 day agoSnapchat has published a new study into the variance in impact of branding and direct response campaigns, and which actually drives more direct sales activity in the app. The study, based on ...
Media Buying Briefing: Can TikTok’s social impact program attract creators as it faces uncertainty?
Digiday· 3 days agoThe TikTok Change Makers Program is the platform’s first six-month social impact program involving a group of 50 creators and nonprofits globally, aimed at supporting them to “drive an even ...
ATTN: Expands Creative Shop Leadership Team to Support Growth and New Capabilities
AdWeek· 7 days agoATTN:, a division of Candle Media, hired two senior executives to join the ATTN: Creative Shop. Pablo Rosas comes on as executive director of strategy and Daniel Carlsson as executive creative ...
