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Dusek: LIV Golf is wreaking havoc on equipment endorsement deals. Industry insiders explain
USA TODAY Sports - Golfweek via Yahoo Sports· 2 years agoMore than a century before Instagram Reels, Twitter takeovers and highly-polished YouTube videos...
SportStyle: New Brands, Collabs Bring Fashion to Golf Apparel
WWD via Yahoo News· 2 years agoGolf is in the midst of a major face-lift — and upheaval. The sport that has long been synonymous...
2023 Masters: LIV golf brings its brand to Augusta ... literally
Yahoo Sports· 1 year agoAUGUSTA, Ga. — The 87th Masters Tournament is most certainly not a LIV Golf event, and there is even...
LIV Golf has equipment companies rethinking lucrative endorsement deals
Austin American-Statesman via Yahoo News· 2 years agoGolf equipment endorsement deals have long been a substantial source of income for professional golfers. Companies pay players and supply them with equipment and technical assistance in exchange ...
61 Brands That Prove Golf Is Embracing Great Style
Esquire via Yahoo News· 11 months agoFrom Adidas and Ralph Lauren to exciting newcomers like Malbon and Eastside Golf, these are the brands that'll have you looking right from tee to green.
Golf-Koepka wins PGA Championship as magic Block shines at Oak Hill
Reuters via Yahoo News· 1 year agoBrooks Koepka claimed a PGA Championship hat-trick and a landmark major win for LIV Golf on Sunday...
LIV Golf: 10 Takeaways on first U.S. tournament, from Ryder Cup controversy to Ari Fleischer |...
Palm Beach Daily News via Yahoo News· 2 years agoNORTH PLAINS, Ore. — The most polarizing golf league in history is off and running. The LIV Golf...
Phil Mickelson draws a crowd as Saudi Arabia’s controversial LIV Golf swings into town
The Independent via Yahoo News· 2 years agoLIV has attempted to style itself as the future of golf but it remains to be seen whether it can...