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CEO Marc Rosen on the Playbook for Transforming JCPenney
WWD via Yahoo News· 2 years agoThe 120-year-old retailer has been on the brink of extinction more than once, but has new owners...
JCPenney is spending $1 billion on store and online upgrades in latest bid to revive its business
Associated Press via Yahoo News· 9 months agoJCPenney said Thursday it plans to spend more than $1 billion by the end of 2025 in a bid to revive...
Why JCPenney’s CEO thinks his turnaround plan will be the one that finally works: ‘It’s about fixing...
Fortune via Yahoo Finance· 1 year agoJCPenney CEO Marc Rosen has no intention of adding to the retailer's 15-year list of failed...
Inside JCPenney’s Remodeled Legacy West Headquarters: Open Work Spaces, Pickleball Courts and More
Footwear News via Yahoo News· 11 months agoJCPenney reopened its newly redesigned corporate offices at the Campus at Legacy West (CALWest) in...
JCPenney plans to spend over $1 billion on store and online upgrades to revive the flagship American...
Fortune via Yahoo Finance· 9 months agoJCPenney is betting big on its latest turnaround plan. The beleaguered retailer says it plans to...
JCPenney Net Income Fell 65%. Are Money Troubles Ahead?
Sourcing Journal via Yahoo News· 8 months agoJCPenney boasted about having “one of the lowest debt leverage ratios in the retail industry,”...
JCPenney CEO: Working families are struggling to get by as inflation bites
CNN Business via Yahoo Finance· 9 months agoJCPenney CEO Marc Rosen sees plenty of evidence that working-class families are struggling. Customers are increasingly relying on credit cards, falling behind on bills and flocking to private ...
JCPenney Sets $1 Billion Program of Upgrades
WWD via Yahoo News· 9 months agoThe national chain spelled out how the money will be spent and contends that past strategies and improvements, notably its beauty rollout and product...
Big box retailers are bringing the discounts this holiday season
Yahoo Finance via AOL· 6 months agoAfter two years of higher spending, consumers are battling challenges like rising interest rates,...
Inside J.C. Penney’s holiday marketing strategy
Marketing Dive via Yahoo Finance· 7 months agoOn the heels of a new $1 billion turnaround plan, the retailer’s seasonal push includes paid creators, video ads and a “Penney Prepper” challenge.
