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Forget Influencers, Embrace Employee Influencers: Why EGC is Booming
Digital Journal· 2 days agoAuthor: Mahmood Owolabi While customer reviews and social media posts (UGC) are popular marketing tools, employees can be just as powerful. Think of them ...
10 Best AI Tweet Generators (May 2024)
Unite.ai· 6 hours agoCreating engaging and consistent content for Twitter (X) can be a daunting task. Fortunately, AI-powered tweet generators are a valuable solution,...
Council Post: AI-Powered Personalized Marketing: A Guide For Home Care Agencies
Forbes· 20 hours agoDenis Sinelnikov is the CEO of Media Components and Curis Digital, an award-winning, full-service...
Council Post: Creating An Effective Growth Strategy For Your Startup
Forbes· 20 hours agoTrevor Henson, Chief Marketing Officer at Beach Front Property Management, specializes in property...
TikTok will now let companies create social media campaigns using generative AI
TechRadar via Yahoo News· 6 days agoTikTok. TikTok has announced updates to its marketing tools to enhance ad efficiency on the...
Ranked: The 3 Most Cost-Effective Types of Businesses to Start
Motley Fool via Yahoo Finance· 5 days agoOne difference is that social media managers often create marketing plans and calendars for the...
A tech ethicist on how AI worsens ills caused by social media
The Economist· 2 days agoAS SOCIAL-MEDIA platforms gained dominance over the past decade, society was transformed. In its early days, that transformation was billed as an unprecedented good by < ...
How a TikTok Ban Could Open Doors to Other Platforms for Brands
WWD via Yahoo News· 2 days agoWWD: How can brands differentiate their social media marketing spend? F.A.: Using owned content on...
The Power of Omnichannel Marketing to Drive Growth for Hotels | By Chester Avey
Hospitality Net· 18 hours agoRapid digitalization has resulted in a need for personalized experiences, so brands need to strike...
Flagship Content: Playing the Long Game in Hospitality Tech Marketing | By Daniel E. Craig
Hospitality Net· 4 days agoHospitality technology marketers often get so caught up in day-to-day tasks they lose sight of long-term strategy. While likes from social media posts may provide a quick ...