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Amos' Viewpoint: Processes should be put in place to address digital ad fraud - Pittsburgh Business...
The Business Journals· 18 hours agoDigital advertising is a hugely popular part of marketing campaigns. Programmatic advertising is a...
Viamedia to Provide Programmatic Ad Sales for Willow by Cricbuzz
TV Technology via Yahoo Finance· 20 hours agoAs part of the agreement, Viamedia will completely transform the ad inventory management for Willow...
SiriusXM (SIRI) Embraces Unified ID 2.0 for Audio Advertising
Zacks via Yahoo Finance· 4 days agoSirius XM's (SIRI) advertising arm, Sirius XM Media, announces its partnership with The Trade Desk...
Viamedia To Sell Programmatic Ads for Willow by Cricbuzz as Cricket Gains Popularity in the U.S.
Next TV via Yahoo Finance· 2 days agoCredit: Matt Roberts-ICC/ICC via Getty Images Independent advertising rep firm Viamedia said it has...
Magnite To Provide Additional Programmatic Access to Spectrum Reach Ad Inventory
Next TV via Yahoo Finance· 4 days agoLinear and streaming inventory from Spectrum reach is included in the new arrangement. Buyers will...
Mobile app advertising: How machine learning turns data into customers
The Drum· 2 days agoIn this Q&A, Andry Supian, head of product at Liftoff, explains the challenges surrounding the...
Comcast’s FreeWheel Unveils New Live Events Tool Ahead of Paris Olympics
The Hollywood Reporter· 4 days agoFreeWheel, Comcast’s advertising management platform that enables clients to manage and monetize...
SiriusXM Embraces Unified ID 2.0 Programmatic for Pandora - Radio Ink
Radio Ink· 3 days agoSiriusXM has taken a new step in the world of programmatic audio advertising by implementing Unified ID 2.0 for Pandora.
FreeWheel Unveils New Suite of Live Product Capabilities to Better Enable Programmatic Transactions...
Morningstar· 4 days agoFreeWheel also releases report on trends, best practices, and programmatic opportunities for advertisers across the growing array of live events moving to streaming platforms. FreeWheel, a global ...
How Carl’s Jr. is driving in-store visits with AI-fueled CTV advertising
Marketing Dive· 1 day agoCarl’s Jr. is finding success using artificial-intelligence-enriched contextual targeting for connected television (CTV) advertising, according to a case study. A recent campaign ...