Search results
Three Misconceptions Holding Programmatic Back at This Year’s Upfronts
Next TV via Yahoo News· 1 year agoMark McKee of FreeWheel For the past few years, during the spring lead-up to the upfronts, I felt...
Retail media’s rise increasingly reliant on offsite programmatic media, report finds
Marketing Dive via Yahoo Finance· 3 months agoThis story was originally published on Marketing Dive. To receive daily news and insights, subscribe...
Convergence Gives Publishers More Ways To Sell Their Inventory
Next TV via Yahoo News· 10 months agoOTT streaming TV Programmatic might take up the lion’s share of media sales, but it’s still not...
The Trade Desk's Shareholders Just Got Great News From a Surprising Source: The Coca-Cola Company
Motley Fool via Yahoo Finance· 5 months agoProgrammatic advertising-technology (adtech) company The Trade Desk (NASDAQ: TTD) says, "There is a...
Walmart’s ad growth playbook involves winning more non-endemic brands
Marketing Dive via Yahoo Finance· 3 months agoThis story was originally published on Marketing Dive. To receive daily news and insights, subscribe...
Uber expands Journey Ads to programmatic buyers across Rides app
Marketing Dive via Yahoo Finance· 6 days agoThe expansion allows programmatic clients to purchase display and video ads on the app and target...
The Trade Desk Is 1 of the Best Growth Stocks to Buy in This Bear Market
Motley Fool· 1 year agoThe stock of programmatic marketing automation company The Trade Desk (NASDAQ: TTD) has had a strong...
Self-Serve Programmatic Platform AdLib Adds YouTube, YouTube TV To Arsenal
Next TV via Yahoo News· 7 months agoMichael Hauptman AdLib. Advertising software company AdLib said it had expanded its capabilities and...
Can The Trade Desk Stock Continue Soaring for the Next 3 Years?
Motley Fool via Yahoo Finance· 4 months agoShare prices of The Trade Desk (NASDAQ: TTD) shot up an impressive 17% following its latest...
Online advertising emits more greenhouse gases than you think
Semafor via Yahoo News· 8 months agoThe News Of all the sectors under pressure to cut their carbon footprint, advertising has largely...