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Incrementality testing in advertising: Who are the winners and losers?
Search Engine Land· 5 hours agoData analytics companies Incrementality testing relies heavily on sophisticated...reliable...
Home Mortgage Alliance Corp. Sues Over Poaching And Brand-Theft Allegations
National Mortgage Professional· 1 hour agoThe feud between the two California wholesale lenders began when defendant Turturro started working for HMAC as Divisional President for its Jet Mortgage Division in Sept. 2022, after signing ...
From Visibility To Viability: Marketing As A Revenue Driver
Forbes· 4 days agoThrough targeted campaigns, data-driven decisions, and innovative approaches,marketing can transform...
GetWhy, a market research AI platform that extracts insights from video interviews, raises $34.5M
TechCrunch· 5 hours agoGetWhy, a consumer research tech company that helps businesses carry out market studies and extract insights from video-based interviews using ...platform lets customers explain ...
Rethinking your keyword strategy: Why optimizing for search intent matters
Search Engine Land· 4 hours agoCross-channel insights: Search intent analysis provides valuable insights into customer behavior...
Caitlin Clark part of Gatorade's largest campaign ever, reviving Michael Jordan tagline
IndyStar | The Indianapolis Star via Yahoo Sports· 6 days agoWhile Clark's WNBA salary is expected...according to Spotrac, she is commanding plenty of...
Stirista Honored as 2024 USPAACC Fast 100 Asian American Business Award Winner
PRWeb· 4 hours ago/PRNewswire-PRWeb/ -- Stirista, a leading data-driven marketing solutions provider, today announced it was named a recipient of the U.S. Pan Asian American...
Symboliq Media Partners with Vendasta to Offer Franchise Businesses a Multi-Location Marketing App
Digital Journal· 7 days agoBailey Launches Tronless, a Company Pioneering Femto-Second Computing Technology to Transform AI, Banking Security, Blockchain, and Sustainability ThreeBestRated® Announced ...
Council Post: Why You Shouldn’t Stop Marketing In An Economic Downturn
Forbes· 6 days agoBernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing...
5 Low-Cost, High-Profit Business Ideas You Can Start Today
Motley Fool via Yahoo Finance· 4 days agoYou can create an educational company teaching any kind of skill you happen to have mastered. You'll...