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Amos' Viewpoint: Processes should be put in place to address digital ad fraud - Pittsburgh Business...
The Business Journals· 4 days agoDigital advertising is a hugely popular part of marketing campaigns. Programmatic advertising is a...
Viamedia to Provide Programmatic Ad Sales for Willow by Cricbuzz
TV Technology via Yahoo Finance· 4 days agoAs part of the agreement, Viamedia will completely transform the ad inventory management for Willow...
Viamedia To Sell Programmatic Ads for Willow by Cricbuzz as Cricket Gains Popularity in the U.S.
Next TV via Yahoo Finance· 5 days agoCredit: Matt Roberts-ICC/ICC via Getty Images Independent advertising rep firm Viamedia said it has...
Mobile app advertising: How machine learning turns data into customers
The Drum· 5 days agoIn this Q&A, Andry Supian, head of product at Liftoff, explains the challenges surrounding the...
Unveiling Three US Growth Companies With High Insider Ownership
Simply Wall St. via Yahoo Finance· 49 minutes agoAmidst a backdrop of mixed performances in the U.S. stock market, where tech giants like Nvidia and...
Netflix Extends Microsoft Advertising Partnership
MediaPost· 20 hours agoMicrosoft Advertising has extended its partnership with Netflix to support connected television (CTV) ads in its advertising platform, the company announced ...
SiriusXM Embraces Unified ID 2.0 Programmatic for Pandora - Radio Ink
Radio Ink· 6 days agoSiriusXM has taken a new step in the world of programmatic audio advertising by implementing Unified ID 2.0 for Pandora.
OOH advertising: What are the top 3 advantages of the out of home channel?
The Drum· 2 days agoAs an advertising channel, OOH is one of the oldest and most effective. As an advertising channel...
The Art Of The Deal For Advertisers And Agencies
MediaPost· 5 days agoIf you use a lot of TV, your last contract may not be completely up-to-date with how the marketplace is evolving in terms of streamers, programmatic and connected TV. If you produce ever more ...
Insider Sale: President of Engineering Mukul Kumar Sells Shares of PubMatic Inc (PUBM)
GuruFocus.com via Yahoo Finance· 7 days agoThe transaction was filed on June 18, 2024, as reported in the SEC Filing. Following this...