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    • 5 ways to reach Gen Z in TV advertising

      Ad Age· 4 days ago

      Z watches, such as Paramount distributing “Mean Girls” in vertical format on TikTok (via a 23-part series), or in the representation of age, gender and race in content. “If ...

    • TikTok Rediscovers an Old Rural Beauty Secret

      TikTok Rediscovers an Old Rural Beauty Secret

      New York Times· 5 days ago

      “I have turned so many friends on to it,” said Madison Bailey, 28, a social media strategist for the beauty industry who has posted about the wonders of...