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SiriusXM Embraces Unified ID 2.0 Programmatic for Pandora - Radio Ink
Radio Ink· 14 hours agoSiriusXM has taken a new step in the world of programmatic audio advertising by implementing Unified ID 2.0 for Pandora.
FreeWheel Unveils New Suite of Live Product Capabilities to Better Enable Programmatic Transactions...
Morningstar· 2 days agoFreeWheel also releases report on trends, best practices, and programmatic opportunities for advertisers across the growing array of live events moving to streaming platforms. FreeWheel, a global ...
SiriusXM (SIRI) Embraces Unified ID 2.0 for Audio Advertising
Zacks· 2 days agoSirius XM's (SIRI) advertising arm, Sirius XM Media, announces its partnership with The Trade Desk...
Magnite To Provide Additional Programmatic Access to Spectrum Reach Ad Inventory
Next TV via Yahoo Finance· 2 days agoLinear and streaming inventory from Spectrum reach is included in the new arrangement. Buyers will...
Comcast’s FreeWheel Unveils New Live Events Tool Ahead of Paris Olympics
The Hollywood Reporter· 2 days agoFreeWheel, Comcast’s advertising management platform that enables clients to manage and monetize...
Viant Unveils Carbon-Free Programmatic Supply Chain and Carbon Label Program in Support of Net-Zero...
Los Angeles Times· 7 days agoAdvertising technology company, Viant Technology Inc., has announced a significant expansion of its...
Comcast's (CMCSA) FreeWheel Unveils Live Streaming Ad Products
Zacks via Yahoo Finance· 18 hours agoComcast (CMCSA)-owned FreeWheel announces the launch of an enhanced product suite for programmatic...
FreeWheel Upgrades Programmatic Buying of Ads in Live Streaming Events
Next TV via Yahoo News· 2 days ago“This allows for a greater diversity of marketers to access our premiere content, while also...
Viant Launches Updated Version Of AI Bid Optimizer
Next TV via Yahoo News· 2 days agoCredit: Viant Viant Technologies said it launched an updated version of its AI Bid Optimizer, a product designed to help advertisers boost the...
New Benchmark Shows We're Making Progress
MediaPost· 3 days agoMedia Supply Chain Transparency Study; the initial report at Cannes and the follow-up/complete report in December. The purpose of that work was to make investments in programmatic advertising ...
