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Inside Sephora’s Niche Fragrance Strategy
The Business of Fashion· 3 days agoWhen Europerfumes founder Vicken Arslanian purchased the shuttered fragrance brand Commodity in 2019, he didn’t have much of a plan on how to revive the...
Sephora Tweens Are Nothing New
Allure via Yahoo News· 2 days agoCome get to know Generation Beauty. When I opened my TikTok app and began scrolling my feed last week, I was inundated with a barrage of users on a PSA...
This Was Supposed to Be JLo’s Year. What Happened?
The Wall Street Journal· 4 days agoFans followed every step of the rekindled romance. Two years later, her struggles highlight the challenges pop artists can face as they work to sustain...
Makeup by Mario launches AR mirror at Sephora Times Square
Retail Dive via Yahoo Finance· 2 days agoDive Brief: Makeup by Mario launched a lifesize AR Mirror at the entrance of Sephora Times Square in...
A 'supernatural blessing': Mother-son team expanding beauty supply venture into Akron
Gannett via AOL· 7 hours agoMost recently, they added a barber shop at the Star Beauty Plus store so people can be able to get...
I’m a Makeup-Obsessed Editor, and These Are the 8 Best Summer Products I’ve Tried
InStyle via Yahoo News· 5 hours agoIt has a juicy, dewy, and subtle finish that makes it a staple. Gxve by Gwen Stefani Dewyplump...
So Your Tween Wants to Use Beauty Products—Here's Where to Start
Allure via Yahoo News· 2 days agoCome get to know Generation Beauty. If you’re the parent of a preteen — or you’ve been inside a ...
Charlotte Tilbury’s new foundation stick is the key to a long-lasting summer glow | CNN Underscored
CNN.com· 2 days agoOver the years I’ve tried a variety of skin tints, tinted serums and barely there foundations to...
The 12 Best Face Masks for Acne for Clearer, Brighter Skin
Elle via Yahoo News· 4 days agoCharcoal is to blame for the dark shade and the clarifying, smoothing feel it leaves post-wash off;...
Welcome to Generation Beauty
Allure via Yahoo News· 2 days agoThey do not trade the Garbage Pail Kids stashed in their Trapper Keepers; they scour Sephora for jars of Drunk Elephant Lala Retro Whipped Cream...
