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Magna Raises U.S. and Global Ad Forecasts for 2024, But TV Still Expected to Decline
The Hollywood Reporter via Yahoo Finance· 4 days agoThe advertising market appears to be rebounding, but it is not equal. The media investment company...
Biden’s searing character attacks on Trump may tell a story about his own campaign’s struggles
CNN via Yahoo News· 4 hours agoThe ad then cuts to a shot of Biden in what looks like a sports bar as the soundtrack plays the...
Amazon is already disrupting the streaming advertising market — here's how
Yahoo Finance· 14 hours ago"There's no question it has created an excess of supply in the marketplace," Rita Ferro, Disney's...
CPG Brands Score High Streaming, CTV Reach - And Lower Ad Frequency
MediaPost· 2 days agoConsumer-packaged goods advertisers’ campaigns earned the highest unique reach -- 25.24% on CTV platforms -- more than any other advertising category, according to data estimates ...
Fox (FOXA) and The Trade Desk Strengthen Ad Tech Partnership
Zacks via Yahoo Finance· 20 hours agos ability to drive future growth in an increasingly fragmented media landscape. The Zacks Consensus...
6% of Households Watch TV Solely on Mobile Devices, Survey Finds
The Wrap via Yahoo News· 13 hours agoBetween 2022-'23, U.S. households without a TV set grew from 7% to 8%, according to the Advertising...
GOP plots multimillion-dollar ad spend in swing states with Senate majority in sight
Fox News· 12 hours agoThe GOP Senate campaign arm announced the first of several planned ad expenditures that will make up...
Streaming’s Beachfront Property, The Home Screen, Draws Interest From Advertisers
Deadline Hollywood· 1 day agoAs they anticipate the start of their streaming programming, viewers are generally considered by...
Senate GOP plans $100M ad blitz as it fights to retake chamber
Politico via Yahoo News· 23 hours agoThe NRSC landed such candidates in Ohio, Montana, Pennsylvania and Wisconsin. A second crucial piece is a heavy reliance on joint TV ad buys between the ...
Biden plans Latino organizing, advertising push around Copa América
Washington Post· 20 hours agoPresident Biden’s campaign will spend several million dollars on Latino advertising and organizing...