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Amazon unveils cookieless ad-targeting solution at Cannes Lions
Marketing Dive· 4 days agoAmazon unveiled an ad-targeting solution called Ad Relevance that does not rely on cookies or other third-party identifiers via a blog ...
Cannes 2024: Amazon introduces cookieless ad-targeting solution - Mobile Marketing Magazine
MobileMarketing· 3 days agoAmazon has launched Ad Relevance, a new ad-targeting solution that does not depend on cookies or other third-party identifiers. Announcing ...
Amazon Ads in 2024: Maximizing Sponsored Brands campaigns
Search Engine Land· 11 hours agoBusiness email address Subscribe Processing... 4. Embrace AI-powered optimization AI-powered...
5 ways to align PPC campaigns with business objectives
Search Engine Land· 10 hours agoThe CEO, CFO, head of sales or any member of the marketing team should be able to understand and...
Amazon Ads Debuts Ad-Targeting Solution Using AI, First-Party Data At Cannes
MediaPost· 3 days agoAmazon Ads has developed Ad Relevance to offset the elimination of browser cookies and inability to rely on one piece of information or IDs to accurately target ads. The..
Key ad platform updates of 2024 (so far): A B2B marketer’s review
Search Engine Land· 1 day agoFinal URL experimentation: Currently in beta, this feature allows advertisers to test different...
Specificity Inc. Acquires livePRO: A Strategic Move to Revolutionize Real-Time Customer Interaction
Digital Journal· 1 day agoThis move comes after previously announcing the recent strategic partnership with livePRO to help spearhead the launch of the innovative...
FreeWheel Upgrades Programmatic Buying of Ads in Live Streaming Events
Next TV via Yahoo News· 4 days ago“But most programmers, understandably, took a walk, jog, run approach. Now, with advanced ad...
Recognizing the Power of Creative, Yahoo Lets Marketers Serve Tailored Ads Via Its DSP
AdWeek· 2 days agoYahoo is celebrating the power of creative to drive campaign results. Yahoo Creative, announced at the Cannes Lions Festival, is a data-driven solution that helps advertisers tailor the creative ...
Council Post: Generative AI: The New Creative Director In Digital Advertising
Forbes· 5 days agoGenerative AI is undeniably transforming the advertising landscape, streamlining content creation...