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Amazon unveils cookieless ad-targeting solution at Cannes Lions
Marketing Dive· 3 days agoAmazon unveiled an ad-targeting solution called Ad Relevance that does not rely on cookies or other third-party identifiers via a blog ...
Cannes 2024: Amazon introduces cookieless ad-targeting solution - Mobile Marketing Magazine
MobileMarketing· 2 days agoAmazon has launched Ad Relevance, a new ad-targeting solution that does not depend on cookies or other third-party identifiers. Announcing ...
Specificity Inc. Acquires livePRO: A Strategic Move to Revolutionize Real-Time Customer Interaction
Digital Journal· 14 hours agoThis move comes after previously announcing the recent strategic partnership with livePRO to help spearhead the launch of the innovative...
Key ad platform updates of 2024 (so far): A B2B marketer’s review
Search Engine Land· 17 hours agoFinal URL experimentation: Currently in beta, this feature allows advertisers to test different...
Amazon Ads Debuts Ad-Targeting Solution Using AI, First-Party Data At Cannes
MediaPost· 2 days agoAmazon Ads has developed Ad Relevance to offset the elimination of browser cookies and inability to rely on one piece of information or IDs to accurately target ads. The..
Recognizing the Power of Creative, Yahoo Lets Marketers Serve Tailored Ads Via Its DSP
AdWeek· 2 days agoYahoo Creative, announced at the Cannes Lions Festival, is a data-driven solution that helps advertisers tailor the creative of their ads based on real-time
FreeWheel Upgrades Programmatic Buying of Ads in Live Streaming Events
Next TV via Yahoo News· 3 days ago“But most programmers, understandably, took a walk, jog, run approach. Now, with advanced ad...
Council Post: Generative AI: The New Creative Director In Digital Advertising
Forbes· 4 days agoGenerative AI is undeniably transforming the advertising landscape, streamlining content creation...
Perion’s Tal Jacobson on how ad-tech is changing, and why Cannes Lions is a ‘potential deal moment’
Page Six· 3 days ago“We’re going to see that the opportunities for AI in the advertising and marketing space are...
Missed Out on Nvidia? Buy The Trade Desk Instead.
Motley Fool via Yahoo Finance· 4 days agoSimilarly, marketing agencies want to generate the best return on investment for their clients' ad campaigns. That means targeting ads to the most...