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Research Briefing: Publisher events and influencer partnerships offer key brand marketing...
Digiday· 3 hours agoAlthough brands have used events to generate consumer interest in their products for years, publisher-hosted events are becoming a particularly useful brand marketing opportunity this year.
Advertisers boost spending at retailers like Walmart and Amazon as TV shrinks
NBC New York· 6 days agoAdvertisers are increasingly spending more on retail media networks — the platforms run by companies...
Advertisers boost spending at retailers like Walmart and Amazon as TV shrinks
NBC Los Angeles· 6 days agoAdvertisers are increasingly spending more on retail media networks — the platforms run by companies...
PayPal Is Planning an Ad Business Using Data on Its Millions of Shoppers - Slashdot
Slashdot· 2 days agoPayPal hopes to boost its growth by starting an ad network [non-paywalled link] juiced with something it already owns: data on its millions of users. From a report: The digital ...
The Zacks Analyst Blog Highlights Walt Disney, Charles Schwab, Synopsys and HF Foods
Zacks via Yahoo Finance· 16 hours agoThese are not the returns of actual portfolios of stocks. The S&P 500 is an unmanaged index. Visit...
Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinks
AOL· 6 days agoWhile ad dollars are rapidly shifting from traditional TV to streaming, retail and consumer product companies are now taking up a significant...mix. The so-called retail media ...
Retailers look for alternatives as cookies are phased out
InternetRetailer.com· 12 hours agoGoogle is eliminating third-party cookies, and retailers are actively searching for how to fill the...
What's the Secret to Walmart's Success? Look at Amazon. | The Motley Fool
The Motley Fool· 4 days agoNot long ago, Walmart (WMT 0.83%), the world's largest retailer, was looking like a dinosaur....
Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinks
CNBC· 6 days agoWhile ad dollars are rapidly shifting from traditional TV to streaming, retail and consumer product...
You Can Now Play Over 75 Games for Free on YouTube's Playables Platform
Gadgets 360· 20 hours agoYouTube announced the expandsion of its Playables feature to all users on Tuesday (May 28). This...
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related to: amazon display ads