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CeraVe’s Super Bowl teaser push from Ogilvy PR wins Social and Influencer Grand Prix
Ad Age· 4 days agoThe influencer campaign garnered 15.4 billion impressions before the Super Bowl spot had even aired and drove a 2,200% increase in internet searches for the brand, according to Ogilvy PR. Several ...
Council Post: Advice For CMOs: Using Data To Support Marketing Success
Forbes· 6 days agoNot long ago, marketing departments and chief marketing officers regarded data and creativity as...
Word is Bond, Portland Art Museum, Portland Sneaker Week Announce Juneteenth Celebration Event, June...
Skanner· 5 days agoThis Juneteenth program uses the shoe as a medium to amplify the creative voices and visions of Black men and...
Council Post: 17 Innovative AI Tools Agencies Can Leverage (And How)
Forbes· 3 days agoTools powered by artificial intelligence have become popular among agencies for their ability to streamline operations, increase customer engagement and offer data-driven insights. While there ...
Dunkin' Highlights 'Dunkin'Terns' in New Multi-Part Ad Campaign with Actor Will Arnett and Content...
QSR· 6 days agoPassing the torch from past brand ambassador duties, two new supervisors are now leading a class of...
Social search and the future of brand engagement
Search Engine Land· 7 days agoTraditional SEO practices such as keyword optimization, link building and on-page SEO remain relevant but must be integrated with social search...
At Cannes Lions Ad Festival, Sports and AI Loom Larger Than Ever
The Wall Street Journal· 3 days agoAlthough he said he didn’t want to be a “downer,” Musk suggested AI will have the ability to...
SIGMA Asia 2024 cites ArenaPlus among best iGaming platforms in Asia - BusinessWorld Online
BusinessWorld· 6 days agoDigiPlus Interactive Corp. (DigiPlus) — the fastest-growing digital entertainment company in the...
Elon Musk Pitches Advertisers on a Return to X, Months After Telling Some to ‘F’ Themselves
The Wall Street Journal· 5 days ago“If you’re trying to reach senior decision makers, if you want to reach the most influential people...
Brian Collins to lead design jury at The Drum Awards 2024
The Drum· 6 days agoThe Collins co-founder joins IBM’s global chief design officer, Billy Seabrook, who will preside...