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Croud Expands US Footprint With Acquisition of Full-Service Digital Agency Vert Digital
AdWeek· 2 days agoCroud, a full-service marketing partner based in London, has acquired Vert Digital, a digital...
Fitch raises Cyprus’ credit rating by a notch to BBB+ thanks to resilient economy, fiscal discipline
Seattle Times· 7 days agoThe Fitch agency said Saturday it has raised Cyprus’ credit rating by a notch to BBB+. It cited the country’s heightened ability to withstand financial shocks, the government ...
Joint Industry Committee Adds Set-Maker Samsung to Measurement Lineup
Next TV via Yahoo Finance· 1 day ago“At Samsung, we’re working more closely with our advertiser, agency, and committee partners to...
Snowden: OpenAI Hiring Former NSA Director Is 'Willful, Calculated Betrayal'
PC Magazine· 6 hours agoOpenAI has appointed a former director of the National Security Agency (NSA) to its board, and...
Disney deepens CTV strategy with new shoppable formats, ‘advergaming’
Marketing Dive via Yahoo Finance· 12 hours agoA version of the format for charter advertiser Topgolf and agency Mediahub that debuted earlier this...
25 facts about Walt Disney that even the biggest fans don't know
INSIDER via Yahoo News· 6 days agoDisney was a high school dropout, though. Walt Disney decided to enlist in the army instead of......
Goodway Group quietly lays off employees in ‘rounds’ in ongoing workforce reduction
Digiday· 7 hours agoThe source mentioned this was part of a “big layoff” around last summer that affected around 40...
Yahoo Launches New Data Partnership with VideoAmp
TV Technology via Yahoo News· 2 days agoWith...platform measurement and Yahoo's first-party data will provide advertisers with more efficient media spend and consumers with more relevant ...
Nike Unveils Its Latest Iconic Ad for UEFA Euro 2024
Sports Illustrated· 4 hours agoThe UEFA European Football Championship kicks off today, and so have all of the major sportswear companies' ad campaigns. When it comes to storytelling...
Council Post: 14 Pain Points For SMBs Working With Agencies (And How To Fix Them)
Forbes· 3 days agoSmall and medium-sized businesses sometimes find working with anagency to be a difficult experience....