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CTV, Streaming Ad Experiences Face Ongoing Issues: FreeWheel
MediaPost· 3 days agoWith growing digital channels of video content -- streaming, connected TV, and otherwise -- advertising quality and ad experience are facing some issues ...
Why TikTokers Are Blocking Stars Like Kim Kardashian And Taylor Swift
Forbes· 3 days agoOn TikTok, digital activists are blocking celebrities who fail to use their platforms to speak out...
The Olympics Is Personal(ized)
TV Technology via Yahoo Sports· 1 day agoEven before a viewer decides which streaming app to use, advertisers have unique opportunities to reach viewers through features like Direct-to-Glass,...
Why telling time on the moon is a conundrum for NASA
CNN.com· 1 hour agoAs multiple countries race to establish a human presence on the lunar surface, experts say it’s time to establish a time scale for Earth’s natural...
PayPal Is Planning an Ad Business Using Data on Its Millions of Shoppers
The Wall Street Journal· 4 days agoPayPal hopes to boost its growth by starting an ad network juiced with something it already owns:...
PayPal Is Planning an Ad Business Using Data on Its Millions of Shoppers - Slashdot
Slashdot· 4 days agoPayPal hopes to boost its growth by starting an ad network [non-paywalled link] juiced with something it already owns: data on its millions of users. From a report: The < ...
The Killer Ad Network May Have Just Been Born. Look Out, Incumbents!
Forbes· 3 days agoIt’s not your imagination if it feels like all your clients and competition are interested in the...
Mastercard’s ‘Crypto Credential’ Goes Live to Simplify Sending Bitcoin - Decrypt
Decrypt· 3 days agoGlobal payments giant Mastercard has gone live with a service designed to make peer-to-peer crypto...
WATCH: Roman Kemp stars in Vodafone's ‘The Nation's Network’ campaign - Mobile Marketing Magazine
MobileMarketing· 2 days ago‘The Nation’s Network’ campaign, in partnership with creative agency Leo Burnett, will run across TV, BVOD, cinema, OOH, social media, PR, and digital display< ...
Council Post: Maximizing Advertising Potential: The Emergence Of Zero-Party Ads
Forbes· 3 days agoDespite another delay in Chrome’s cookie phase-out, the search for alternative methods for...
