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Roku Frees Up First-Party Data For Demand-Side Platforms
MediaPost· 5 days agoThe streaming/CTV distributor of platforms says its Roku Exchange -- a TV streaming-first advertising technology effort -- is pegged to improve programmatic ...
ROKU Launches New Advertising Solution to Aid Platform Revenues
Zacks· 4 days agoROKU secures the exclusive multi-year rights to broadcast Major League Baseball's Sunday Leadoff live games.
What's Going On With TV streaming platform Roku's Shares On Wednesday? - Roku (NASDAQ:ROKU)
Benzinga· 4 days agoRoku has launched Roku Exchange, a cutting-edge advertising technology solution that seamlessly...
Roku Shifts Its Approach and Opens Up Data to the Programmatic Ecosystem
AdWeek· 4 days agoRoku today is letting partners across the programmatic ecosystem buy using Roku Exchange, a suite of...
VeraViews joins the Conscious Advertising Network (CAN) - Mobile Marketing Magazine
MobileMarketing· 4 days agoVeraViews, an open-ledger advertising ecosystem that prevents ad fraud, has been accepted as a member of the Conscious Advertising Network (CAN). In its ...
Safe Exchange and Pixalate Come Together to Ensure Programmatic Ad Decisioning Better Serves Global...
Digital Journal· 3 days agoSafe Exchange™ deepens its relationship with Pixalate.CALGARY, AB / ACCESSWIRE / June 13, 2024 / A Parent Media Co. Inc. (APMC), the owner of Safe Exchange™, announced today its emerging collaboration ...
Joint Industry Committee Adds Set-Maker Samsung to Measurement Lineup
Next TV via Yahoo Finance· 3 days ago“The cross-platform video ecosystem includes numerous parties who both collect and rely on rich data...
Who Has The Right To Define The Premium Internet? | AdExchanger
AdExchanger· 7 days agoAs everyone in digital advertising has heard by now, The Trade Desk recently ranked the top 100...
Local Advertisers Allocate More Ad Dollars With Connected TV
Forbes· 6 days agoLocal CTV provides options for smaller advertisers with a lower budget and smaller geographic needs the same benefits that larger advertisers receive from CTV. This includes precise targeting ...
Ad verification is under fire: Ad execs are questioning its role as protector
Digiday· 6 days agoMarketers were left scratching their heads when Forbes was caught running a site for ad dollar...