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Albertsons aims to make TV advertising less complex
Grocery Dive via Yahoo Finance· 13 hours agoThe grocer's new Collective TV unit wants to help advertisers launch and measure the impact of ad campaigns across streaming and digital video using a...
Clear Street Markets LLC Acquires New Shares in Lamar Advertising (NASDAQ:LAMR)
ETF DAILY NEWS· 19 hours agoClear Street Markets LLC bought a new position in shares of Lamar Advertising (NASDAQ:LAMR – Free Report) in the 4th quarter, according to the company in its most recent Form ...
SNA Displays Light Up Miracle Mile in Las Vegas
AV Network via Yahoo News· 3 days agoThe destination shopping and entertainment center recently underwent a major digital signage renovation. For the extensive project, SNA Displays built...
Why Is New York Times (NYT) Up 6.1% Since Last Earnings Report?
Zacks via Yahoo Finance· 6 days agoDigital advertising revenues increased 2.9% to $63 million. This can be attributed to higher...
Roku Unveils TV Streaming Ad Solution
TV Technology via Yahoo News· 1 day agoCombining Roku’s advertising supply with identity data and AI-driven optimization gives advertisers the ability to maximize the performance of their...
Seize the Prime Opportunity: Advertise on the Nasdaq Tower
Digital Journal· 2 days agoAmong its most striking features is the Nasdaq Tower, an iconic landmark that offers one of the most coveted advertising spaces in the world. For businesses aiming to make ...
New California laws that take effect July 1, 2024
FOX 11 News Los Angeles· 10 hours agoThe new laws include one on hidden fees, and another on drug testing at bars. While several new laws went into effect in January, here is a look at some...
How E-FWD Thinking helped drive the energy transition
The Drum· 1 hour agoDC Thomson first approached Fifth Ring to help them with market research and strategy work on how to...
OTT/CTV Experiencing 'Jackrabbit' Effect, Borrell Data
MediaPost· 4 days agoLocal advertising is forecast to reach $148.9 billion this year, up 3.9% from the prior year, according to data released by Borrell Associates on Monday. The firm estimates ...
AI Personalization Marketing: The Future of Customized Advertising
eWeek· 6 hours agoCan AI personalization marketing deliver hyper-personalized experiences? Discover top techniques...
