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New Benchmark Shows We're Making Progress
MediaPost· 3 days agoMedia Supply Chain Transparency Study; the initial report at Cannes and the follow-up/complete report in December. The purpose of that work was to make investments in programmatic advertising ...
Uber expands Journey Ads to programmatic buyers across Rides app
Marketing Dive· 7 days agoUber’s advertising division announced that it will now enable programmatic buyers to access its Journey Ads solution across the Uber Rides app, according to details shared ...
Charter Communications (CHTR) Expands Partnership With Magnite
Zacks via Yahoo Finance· 18 hours agoCharter Communications' (CHTR) Spectrum expands its partnership with Magnite to enhance programmatic...
Insider Sale: President of Engineering Mukul Kumar Sells Shares of PubMatic Inc (PUBM)
GuruFocus.com via Yahoo Finance· 1 day agoThe transaction was filed on June 18, 2024, as reported in the SEC Filing. Following this...
Analyst reboots Trade Desk stock price target after Netflix deal
TheStreet via Yahoo Finance· 20 hours agoJeff Green, the company's founder and chief executive, told analysts last month that "more than 90%...
ROKU Launches New Advertising Solution to Aid Platform Revenues
Zacks via Yahoo Finance· 7 days agoRoku Inc. ROKU recently launched Roku Exchange, a new advertising technology solution tailored for...
Google’s Display & Video 360 API gets two new updates
Search Engine Land· 2 days agoWhy we care. The ability to retrieve and manage keyword targeting lists at the advertiser level...
Comcast's (CMCSA) FreeWheel Unveils Live Streaming Ad Products
Zacks· 1 day agoFree Report) -owned FreeWheel, a leading ad tech platform for television, is rolling out new enhanced capabilities to allow advertisers to transact programmatically on live streaming video events ...
Insider Sale: President of Engineering Mukul Kumar Sells Shares
Guru Focus· 3 days agoOn June 17, 2024, Mukul Kumar, President of Engineering at PubMatic Inc (PUBM, Financial), executed a sale of 9,496 shares of the company. The transaction was filed on June 18, 2024, as reported ...
Exclusive: Supply-Side Platform 33Across Is Pursuing a Sale
AdWeek· 1 day agoSupply-side platform (SSP) and data business 33Across has been pursuing a sale via investment banking firm Centerview Partners, according to four sources familiar with the matter. The sale process ...