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Biden’s campaign counters Trump flags with new ads
The Hill via Yahoo News· 16 hours agoPresident Biden’s reelection campaign is set to air new ads during the NHL Stanley Cup Final and MLB games this weekend that aim to share a message of...
Amazon Has Upended the Streaming Ad Market, and Netflix Is Paying the Price
The Wall Street Journal· 18 hours agoPrime Video’s large ad-supported subscriber base means it has a significant amount of ad inventory...
Costco Adds Ad Network, Phases Out Book Sales
MediaPost· 4 days agoCostco is adding an ad network built on loyalty membership data at the same time it is eliminating book sales. The ad network ...
David Lawenda Is Latest Ad-Sales Veteran to Exit Paramount
Variety via Yahoo Finance· 1 day agoDavid Lawenda, the chief digital advertising officer at Paramount Global, is leaving the company...
Amazon Has Upended the Streaming Ad Market, and Netflix Is Paying the Price
The Wall Street Journal via Yahoo Finance· 18 hours agoPrime Video’s large ad-supported subscriber base means it has a significant amount of ad inventory...
TV Networks Fight for Fewer Dollars in Upfront Amid Big Streaming ‘Rollbacks’
Variety· 1 day agoAdvertisers have been able to snatch up streaming ad inventory and linear commercial time in deals...
Portable charging network Fuze Technology raises $11.5M Series A
Axios· 1 day agoFuze Technology, a startup that offers rentable portable phone chargers, has raised $11.5 million in...
What does the the Privacy Sandbox delay mean for ad tech?
The Drum· 23 hours agoInMobi's Todd Rose (senior vice president of global business development and addressability)...
The Age Of Media Networks
MediaPost· 5 days agoAt least that's what United Airlines wants planners and buyers to consider following Friday's launch of a new advertising network dubbed Kinective Media by United Airlines ...
Council Post: How To Navigate Google’s ‘Black Box’ To Optimize Ad Campaigns
Forbes· 23 hours agoConsequently, some agencies have shifted their processes and capabilities to compensate for having...