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Adobe BrandVoice: GenAI In The Wild: Top Marketing Leaders On The Brand Experience Future
Forbes· 1 day agoAt the intersection of creativity and marketing, how can enterprises embrace GenAI to maximize...
Savannah James’s New Venture "Let It Break" Rethinks How Women Come Together and Connect
Harpers BAZAAR· 6 days ago“She’s my inspiration to be able to work on myself and figure out my passions and my purpose,” James...
Pop-Tarts’ edible mascot from Weber Shandwick wins Brand Experience & Activation Grand Prix
Ad Age· 7 days agoIt ultimately became Kellanova’s largest-ever ever earned media event, generating 5 billion impressions, while achieving a business goal of positioning Pop-Tarts as a snack for all occasions ...
Santia Deck Shifts to Advisory Role at Tronus, the Black Women-Owned Sneaker Brand
Footwear News· 7 days agoCureton-Robles, who is the brand’s current chief operating officer, has assumed the role of chief...
EXCLUSIVE: PacSun Names Noelle Sadler VP of Marketing
WWD via Yahoo Finance· 6 days agoReporting to PacSun chief executive officer Brie Olson, Sadler will oversee events, digital...
Newsom attacks 'delusional California bashers' in unorthodox speech
Los Angeles Times· 2 days agoGov. Gavin Newsom took on “delusional California bashers” and lauded the state’s economic prowess...
What might a world without TikTok really look like for brands?
The Drum· 6 days agoThe sense of dread brought by this possibility highlights not just TikTok’s dominance as the home of...
Remember Sphere’s splashy debut? This year’s July 4th show may be better
Las Vegas Review-Journal· 7 days ago“With the launch of both...brands and artists can create an even more immersive experience both live...
Microsoft marketer Kathleen Hall to exit after 16 years
Ad Age· 15 hours agoIn addition to Hall exiting, Microsoft will merge its global creative, global advertising and branding and operations with consumer marketing “to create stronger alignment ...
Longhorn Network to get rebrand amid Texas’ move to SEC
Sports Business Journal· 3 days agoLonghorn Network The Univ. of Texas is set to unveil a new-look version of the Longhorn Network...