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Council Post: Are Native Ads Going To Be Ruling In Programmatic?
Forbes· 6 days agoRoman Vrublivskyi is the experienced CEO of SmartHub, a global ad tech company that provides white-label programmatic solutions. Seventy percent of users dislike mobile ads, and around 45% of ...
... Deal, Ad-Supported Plan Update: Analyst Says 'The Common Theme Here Is Advertising' - Netflix...
Benzinga· 6 days agoAn analyst praises the company's recent updates and landing two National Football League games on...
ITV Relies on SAS to Deliver Personalized Ads to 40M Users of ITVX
TV Tech· 3 days agoCARY, N.C.—The UK's largest commercial broadcaster ITV has released new details on how it is using an API-driven first-party ad server developed by SAS, to deliver personalized advertising ...
Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024
Digiday· 4 days agoProgrammatic marketers are having a tough go of it. At the Digiday Programmatic Marketing Summit...
Here's Why Magnite Stock Is Jumping Today
Motley Fool via Yahoo Finance· 2 days agoShares of supply-side digital advertising platform Magnite (NASDAQ: MGNI) jumped higher on Friday after a prominent analyst recommended buying the stock....
Pixalate Releases Q1 2024 Global Ad Fraud (IVT) Benchmarks for Desktop & Mobile Web Traffic: 11% IVT...
Benzinga· 4 days agoLONDON, May 22, 2024 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q1 2024 Global Desktop & Mobile Web Invalid Traffic
Study: Digital Media Ad Spend Grew 18% in Q1 '24
TV Technology via Yahoo Finance· 2 days agoThat marked the biggest quarterly growth since Q1 2022, Guideline reported. Guideline measures advertising spend and pricing data by capturing actual...
VISIT ESTES PARK: VEP Board approves additional funding for construction marketing campaign
Estes Park Trail Gazette· 13 hours agoThe VEP team will begin implementing the strategic plan immediately, with programmatic digital advertising anticipated to be the first tactic to be produced. The Board listened ...
New Opportunities for CPG Brand Marketers to Reach and Engage Small Store Audiences By Kristy Day
Digital Journal· 1 day agoConsequently, CPG marketers have been unable to reach the millions of consumers who frequent these establishments and market to them with targeted and relevant advertising ...
Stockholder Alert: Robbins LLP Informs Investors that a Shareholder Has Filed a Class Action Against...
Benzinga· 2 days agoDRCT common stock between April 17, 2023 and March 25, 2024. Direct Digital is an end-to-end, full-service programmatic advertising platform that provides advertising ...
