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Xbox CMO Jerret West Joins Roblox
MediaPost· 4 days agoMicrosoft Gaming CEO Phil Spencer confirmed West's departure in an internal memo to Xbox employees on Monday, stating that West helped grow Xbox's social universe to 120 million followers...
Execs Talk Generating Culture, Finding Humor in Advertising and the Future of Marketing at Variety...
Variety· 18 hours agoVariety and Canva have returned for the second annual Executive Interview Studio. Top CMOs and...
Ryuichi Sakamoto Concert Doc ‘Opus’ to Premiere With Live Streaming Event on the Criterion Channel...
Variety· 3 hours agoOn Sunday, June 30 at 5 p.m. PT/ 8 p.m. EST, Criterion will broadcast the film live via its...
Microsoft's Xbox marketing chief to depart for Roblox
Reuters via Yahoo Finance· 4 days agoJerret West oversaw the creation and delivery of multiple marketing campaigns, including those of...
Omar Apollo Could Write the Next Great Soundtrack — ‘God Said No’ Is a Step in That Direction
Variety· 1 hour agoOmar Apollo has always had the ability to paint “the scene of a song” he’s writing. “I was really...
Building a $2bn online game by breaking the rules
BBC via Yahoo News· 4 days agoFortnite, Call of Duty, League of Legends, Roblox, Helldivers II. But there's another title, celebrating its 10th anniversary this year, that's been a...
Microsoft's Xbox marketing chief to depart for Roblox
AOL· 4 days agoJerret West oversaw the creation and delivery of multiple marketing campaigns, including those of games and consoles, and helped in product expansion such as Xbox's subscription service Game ...
Gaming and Lifestyle Brand Xset Acquires Illusive Media
AdWeek· 1 day agoXset, a media brand that combines gaming, culture and lifestyle, has acquired Illusive Media, a full-service creative studio known for its innovative content production capabilities ...
Not even Riot wants to try competing with Fortnite on user-generated content: 'I'm not gonna go pick...
PC Gamer via Yahoo News· 3 days ago"I think if I look...
Music Industry Moves: Lasso Signs Management Deal With WK Entertainment; Fat Beats Names Chris Atlas...
Variety via Yahoo News· 3 days agoLatin Grammy winner Lasso has signed an exclusive management deal with WK Entertainment. This...