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Why Music Festivals Are Morphing Into Lifestyle Brands
WWD· 4 days agoMerchandising reaches a mind-bending zenith at massive Belgian operator Tomorrowland, where women...
There were 2, now there’s 1: Are floating music festivals on Lake Murray a dying breed?
The State· 5 days agoOne of Lake Murray’s two floating music festivals, Drift Jam, took its final bow this month. The other, this weekend’s Reggaetronic, says it’s charging ahead even though it nearly had to cancel. What makes the events so challenging?