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Council Post: Are Native Ads Going To Be Ruling In Programmatic?
Forbes· 4 days agoRoman Vrublivskyi is the experienced CEO of SmartHub, a global ad tech company that provides white-label programmatic solutions. Seventy percent of users dislike mobile ads, and around 45% of ...
PubMatic and Klarna Partner for Programmatic Advertising, Increasing Engagement Rates
WWD· 3 days agoPubMatic has teamed up with Klarna to help the payments and shopping assistant company scale its native advertising inventory. Klarna will be using PubMatic’s Convert platform ...
Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024
Digiday· 2 days agoProgrammatic marketers are having a tough go of it. At the Digiday Programmatic Marketing Summit...
Stockholder Alert: Robbins LLP Informs Investors that a Shareholder Has Filed a Class Action Against...
Benzinga· 14 hours agoDRCT common stock between April 17, 2023 and March 25, 2024. Direct Digital is an end-to-end, full-service programmatic advertising platform that provides advertising ...
Insider Sale: President of Engineering Mukul Kumar Sells 7,000 Shares of PubMatic Inc (PUBM)
GuruFocus.com via Yahoo Finance· 5 days agoPubMatic Inc (NASDAQ:PUBM) is a company that provides a specialized cloud infrastructure platform...
Understanding the Ozempic Baby Boom
WWD· 4 days agoIs Ozempic giving a whole new meaning to the term “baby weight”? The booming drug is driving the weight loss market, but might also be driving an...
As Roblox expands its advertising network, child safety concerns are on the horizon
Digiday· 3 days agoRoblox’s foray into advertising is a potential godsend for marketers looking to reach both Gen Z and...
Indie DSP Programmatic Ad Deals Climb 24%
MediaPost· 4 days agoFreeWheel defines "independent" as ad buys from agencies and buying entities not owned by a holding company. For full-year 2023, FreeWheel says, 76% were "non-guaranteed" with 24% "guaranteed."
WTF is ID spoofing?
Digiday· 2 days agoAt its purest, cookie stuffing is the misattribution of a click or impression to an unintended user or company. Digiday covered cookie stuffing a few years back as it pertains to affiliate marketing ...
ITV Relies on SAS to Deliver Personalized Ads to 40M Users of ITVX
TV Technology via Yahoo News· 2 days agoSAS logo. CARY, N.C.—The UK's largest commercial broadcaster ITV has released new details on how it...