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New Research Shows Audiences Seek Out Authentic Cross-Cultural Content
Variety· 41 minutes agoInternational audiences want brands to represent global culture by embracing diversity and depicting...
Instacart expands into shoppable YouTube ad formats
Retail Insight Network via Yahoo Finance· 2 days agoInstacart CEO and chair Fidji Simo said: “By expanding into shoppable YouTube ad formats, we are merging the power of video creative with our valuable...
Streaming’s Beachfront Property, The Home Screen, Draws Interest From Advertisers
Deadline Hollywood· 17 hours agoA century later, streaming services are taking a similar tack, leveraging their new place in the...
Oracle is shutting down its advertising business despite millions in revenues
TechRadar via Yahoo Finance· 6 days agoCredit: Oracle Oracle has announced the closure of its advertising business, marking an end to its...
Meta unveils AI-powered Messenger chatbot, Threads API at Cannes Lions
Marketing Dive via Yahoo Finance· 5 hours agoAI holds significant promise as a customer-service tool as many consumer inquiries, particularly in ...
Walmart Plans to Launch Digital Shelf Tags in 2300 Stores
PC Magazine· 21 hours agoWalmart has announced a plan to replace the price stickers you typically find on its aisles with...
Toronto police investigate ad truck with anti-Muslim messaging
CBC via Yahoo News· 17 hours agoThe Toronto police hate crimes unit is investigating after video surfaced online of a mobile ...
Google loses bid to end US antitrust case over digital advertising
Reuters via Yahoo Finance· 6 days agoAlphabet's Google must face trial on U.S. antitrust enforcers' claim that the internet search...
US court allows Oz billionaire to sue Facebook over scam ads
The Register· 13 hours agoAustralian billionaire Andrew Forrest has won the right to sue Meta over ads it carried that falsely...
Judge says trial is required to decide government's antitrust case over Google's advertising tech
Stamford Advocate· 6 days agoA federal judge on Friday said the government's antitrust case against Google over its advertising technology will go to trial in September, rejecting both sides' request ...
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