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Council Post: How To Reach Target Audiences Using Snapchat’s AR Filters
Forbes· 16 hours agoIn such a climate of scrutiny and instability, Snapchat’s sponsored augmented reality filters...
Augmented reality and virtual reality transform SRS pit production operations
The Post and Courier· 5 days agoAugmented reality (AR) and virtual reality (VR) technologies are revolutionizing efforts to...
GM envisions future where entire windshields become displays
Motor Authority· 7 days agoA newly surfaced patent filing from General Motors presents the automaker's vision for turning entire windshields into augmented-reality displays. Head-up ...
Binoculars Are About To Get Smarter With Unistellar And Augmented Reality
Forbes· 3 days agoLet’s face it, the technology is hardly new because binoculars or field glasses have been around...
Ferrari envisions AR system to improve lap times
Motor Authority· 4 days agoFerrari is developing an augmented-reality display that would help coach drivers. As described in a patent application published by the United States...
Google Chrome gets AR lenses from Snapchat with a new extension
Android Police· 23 hours agoGoogle Chrome is picking up a new feature thanks to new integration with Snapchat's augmented ...
Terrence Howard Claims Ownership of Pioneering Virtual Reality Patent | EURweb
EURweb· 2 days agoDuring his discussion, the “Hustle & Flow” star revealed that his Augmented Reality (AR) and Virtual...
B-21, B-2 Comparison Image Shows Just How Weird The Raider's Windows Really Are
THE WARZONE via Yahoo News· 21 hours agoAlexander W. Riedel) The need for pilots to see outside is becoming less of a necessity as...
Council Post: AR In PR: What Are The Prospects?
Forbes· 2 days agoIn a newsletter for marketers, I recently read about a trend where most public relations (PR) professionals in 2024 plan to integrate immersive augmented...
Snapchat’s Spiegel Shifts Focus to AI After Reviving Ad Business
Bloomberg via Yahoo Finance· 5 days ago(Bloomberg) -- Snap Inc. Chief Executive Officer Evan Spiegel said he’s investing more aggressively...