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The Peach Truck called Kroger out on copying its ads. Here's what happened
The Courier Journal via Yahoo Finance· 5 days agoThe company said the images were not approved to be in the marketing campaign, and that they "should...
Council Post: Best Practices For Building A New Marketing Agency With Scalability In Mind
Forbes· 6 days agoLaunching a new marketing agency is an exciting endeavor. For the agency owner, there is a lot of...
Nashville's Peach Truck owner shocked by Kroger ads with familiar image
Gannett via AOL· 5 days agoKrogers new Sweet Georgia Peaches program creates a seasonal experience similar to the Peach Truck,...
5 ways to align PPC campaigns with business objectives
Search Engine Land· 2 days agoCEO, CFO, head of sales or any member of the marketing team should be able to understand and...
4 pillars of an effective enterprise AI strategy
Search Engine Land· 3 days agoOnce centralized, use AI to measure the quality and relevancy of all images using LLMs. Personalizing experiences Use AI to create personalized customer...
Kroger apologizes after using images from Nashville's Peach Truck: 'We were embarrassed'
The Enquirer via Yahoo News· 5 days ago"We were embarrassed to learn about this," a Kroger spokesperson said in an email to The Enquirer....
Ryan Angel Scales Expand Marketing in the Health and Wellness Space
Digital Journal· 6 days agoTheir expert advice really helped drive our campaigns. I can't recommend working with Ryan Angel enough!" Says Ryan Y., an entrepreneur and client. Expand Marketing ...
7 Top AI Marketing Trends (2024): What’s Hot and Worth Watching
eWeek· 3 days agoAI marketing trends for 2024 demonstrate the dramatic impact of artificial intelligence on the...
Council Post: Advice For CMOs: Using Data To Support Marketing Success
Forbes· 5 days agoFrom the CMO’s perspective, creativity and understanding the needs of a targeted audience were the...
Council Post: Generative AI As A Service: An Emerging Frontier In Small Business Banking
Forbes· 3 days agoThis is where banks can lean in with small-business customers.