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How to establish a U.S. crossover superstar: 'We have to find a way to develop star power'
New York Times· 7 days agoBring all that together and the United States would have a player capable of becoming a genuine crossover superstar — one recognisable to non sports fans and people without an avid interest ...
Taylor Swift says ‘most wonderful’ Eras Tour will end in December
Waterloo-Cedar Falls Courier· 2 days agoTaylor Swift knows that all good things must come to an end — and that includes her Eras Tour. The...
Why Euro 2024 is 'a big step change' for the areas advertisers will rely on
Digiday· 3 days agoMarketers, however, will be watching out for the advertisers that manage to use the tournament to tune into crowd sympathies, build up their brands and harness those unfolding sporting narratives ...