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Albertsons Media Collective Launches Effort To Boost Retail Media, CTV Campaigns
MediaPost· 3 days agoExpanding retail media capability into TV, major supermarket chain Albertsons is launching Collective TV, a new effort for advertisers looking to achieve more effective results in combining ...
Albertsons aims to make TV advertising less complex
Grocery Dive via Yahoo Finance· 3 days agoThe grocer's new Collective TV unit wants to help advertisers launch and measure the impact of ad campaigns across streaming and digital video using a...
How to use Performance Max for any type of business
Search Engine Land· 4 days agoMax absorbed local campaigns. For businesses that make sales from physical locations but advertise on Google, Performance Max is the primary way to...
Roku Frees Up First-Party Data For Demand-Side Platforms
MediaPost· 5 days agoIn some groundbreaking news, Roku is now allowing its demand-side platform partners to have “equal access” to its first-party data that previously only advertising buyers ...
ROKU Launches New Advertising Solution to Aid Platform Revenues
Zacks· 4 days agoROKU secures the exclusive multi-year rights to broadcast Major League Baseball's Sunday Leadoff live games.
Truth Social stock plunges to lowest level in months
Newsweek· 4 days agoThe price of shares in Truth Social, Donald Trump's social media platform, have plunged to their lowest level in months. Truth Social launched in...
Connected marketing: What is connected marketing and why does it matter for your dealership?
CBT News· 3 days agoWhile your dealership’s experience may vary, many dealerships spend their monthly advertising...
How To Make Sure Google's Automation Settings Aren’t Working Against You
Search Engine Journal· 5 days agoAutomation can be powerful, but it can cause performance and output issues without human supervision. Google Ads is no exception. Despite the truly compelling advances < ...
What does the the Privacy Sandbox delay mean for ad tech?
The Drum· 3 days agoInMobi's Todd Rose (senior vice president of global business development and addressability)...
10 Tips On How To Rock A Small PPC Budget
Search Engine Journal· 6 days agoMany advertisers have a tight budget for pay-per-click (PPC) advertising, making it challenging to maximize results. One of the first questions that...