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Costco Announces They Will Launch A Retail Media Network
Forbes· 2 days agoLast week Marketing Brew announced Costco has plans to launch a retail media network. Helping to...
United Airlines takes flight with airline industry’s first media network
Marketing Dive via Yahoo Finance· 4 days agoThe platform gives brands the ability to target consumers across the marketing funnel, from...
Costco Adds Ad Network, Phases Out Book Sales
MediaPost· 4 days agoCostco is adding an ad network built on loyalty membership data at the same time it is eliminating book sales. The ad network ...
David Lawenda Is Latest Ad-Sales Veteran to Exit Paramount
Variety· 21 hours agoDavid Lawenda, the chief digital advertising officer at Paramount Global, is leaving the company...
Albertsons Unlocks Combined Value of Retail Media and TV
Progressive Grocer· 20 hours agoAlbertsons Media Collective, the retail media arm for Albertsons Cos. Inc., has debuted Collective...
...Outlook Amid Microsoft Bing Ad Pricing Changes, Stock Tumbles Why Perion Network Shares Are...
Benzinga· 4 days agoPerion Network lowers Q2 and FY24 financial guidance due to changes in Microsoft's Bing advertising...
United Airlines Launches Media Network Using App, Inflight Entertainment Screens
PYMNTS.com· 7 days agoUnited Airlines has launched a media network that enables brands to deliver personalized advertising and offers to travelers. The new Kinective Media by United Airlines makes ...
Council Post: How To Navigate Google’s ‘Black Box’ To Optimize Ad Campaigns
Forbes· 10 hours agoConsequently, some agencies have shifted their processes and capabilities to compensate for having...
United Airlines is launching its own advertising network
Quartz· 7 days agoUnited Airlines is trying to break into another business. The company announced Friday that it will...
VeraViews joins the Conscious Advertising Network (CAN) - Mobile Marketing Magazine
MobileMarketing· 1 day agoVeraViews, an open-ledger advertising ecosystem that prevents ad fraud, has been accepted as a member of the Conscious Advertising Network (CAN). In its ...