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Advertisers boost spending at retailers like Walmart and Amazon as TV shrinks
NBC Los Angeles· 7 days agoGlobal retail media ad spending is expected to more than double in the coming years. The growth...
MediaPost Publications - Television News Daily 05/24/2024
MediaPost· 7 days agoTelevision News Daily - May/24/2024
Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinks
CNBC· 7 days agoTelevision had long been the key target for advertisers, until tech companies such as Alphabet and...
Retailers look for alternatives as cookies are phased out
InternetRetailer.com· 1 day agoGoogle is eliminating third-party cookies, and retailers are actively searching for how to fill the...
Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinks
AOL· 6 days agoTelevision had long been the key target for advertisers, until tech companies such as Alphabet and Meta-owned platforms like Facebook began to gobble up market share. While ...
French publishers ask Tim Cook to abandon forthcoming Web Eraser
AppleInsider· 1 day agoAdvertisers and publishers in France have jointly written to Tim Cook imploring Apple to not roll...
3 No-Brainer Dividend Growth Stocks to Buy With $1,000 and Hold for Decades | The Motley Fool
The Motley Fool· 2 days agoBuying stocks that can raise their dividends year after year is a great way to build a portfolio. Not only will you receive a growing stream of income, but dividend growth stocks also historically ...
How Advertising Broke the World
Wired News· 1 day agoTrevor will then go through a series of screens offering an array of choices for where, how, and when the ad will appear. The most important and...
PayPal Is Planning an Ad Business Using Data on Its Millions of Shoppers - Slashdot
Slashdot· 2 days agoPayPal hopes to boost its growth by starting an ad network [non-paywalled link] juiced with something it already owns: data on its millions of users. From a report: The digital ...
Samsung, LG Adopt IAB Software Kit
TV Tech· 8 hours agoNEW YORK—The global body that sets technical standards for digital advertising has expanded the reach of its measurement software development kit to include Samsung and LG. The Interactive Advertising ...