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Walmart is winning over investors, but its growth story relies on three key e-commerce initiatives
Yahoo Finance via AOL· 6 days agoThen, as more customers shop on its marketplace, it becomes more important for sellers to use ...
Madhive acquires omnichannel ad sales firm Frequence - Mobile Marketing Magazine
MobileMarketing· 4 days agoDespite, the terms of the deal not being disclosed, the partnership will combine the two key players in local digital advertising, creating a comprehensive platform for national ...
Programmatic tactics for B2B digital campaigns in EMEA
The Drum· 6 days agoThis provides a major opportunity for B2B marketers. With programmatic advertising, B2B marketers can target their ideal customers and deliver personalized content while capturing ...
Your move, Google
Politico· 6 days agoWicks’ proposal is moving as declining advertising revenues force continued newsroom layoffs and closures, leaving many Californians in news deserts. The...
Birthday wishes, job resumes, and dating profiles appear on Guangzhou metro ads
China Daily· 7 days agoPersonal advertisements such as birthday wishes, dating profiles, and job resumes have been appearing on advertising boards inside the Guangzhou subway, sparking wide attention ...
Walmart is winning over investors, but its growth story relies on three key e-commerce initiatives
AOL· 6 days ago"E-commerce sales surpassed $100 billion dollars globally" last year, CEO Doug McMillon said at the company's annual associates meeting last week. The company plans to use artificial intelligence ...
Albertsons aims to make TV advertising less complex
Grocery Dive via Yahoo Finance· 4 days agoThe grocer's new Collective TV unit wants to help advertisers launch and measure the impact of ad campaigns across streaming and digital video using a...
Canada Antitrust Watchdog Granted Court Order in Amazon Marketing Probe
Morningstar· 5 days agoThe Competition Bureau said its investigation is trying to determine whether Amazon's marketing practices potentially violate the country's antitrust laws as they pertain to deceptive
Amazon to Be Compelled to Turn Over Documents in Canada Marketing Probe — 2nd Update
Morningstar· 5 days agoOTTAWA--Canada's antitrust watchdog said on Wednesday that a federal court granted its investigators a court order to compel Amazon.com to hand over documents related to a probe focused on " ...
Sponsored by: PREMION - Don't Get Left Behind: CTV Strategies Every Local Advertiser Needs
MediaPost· 3 days agoAt the Upfronts, the power of streaming was on full display as major media companies showcased their content slates and emphasized their data and tech capabilities. Consumers ...