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Microsoft's Xbox marketing chief to depart for Roblox
AOL· 6 days agoJerret West oversaw the creation and delivery of multiple marketing campaigns, including those of games and consoles, and helped in product expansion such as Xbox's subscription service Game ...
Building a $2bn online game by breaking the rules
BBC via Yahoo News· 6 days agoFortnite, Call of Duty, League of Legends, Roblox, Helldivers II. But there's another title, celebrating its 10th anniversary this year, that's been a...
Gaming and Lifestyle Brand Xset Acquires Illusive Media
AdWeek· 3 days agoXset, a media brand that combines gaming, culture and lifestyle, has acquired Illusive Media, a full-service creative studio known for its innovative content production capabilities ...
Not even Riot wants to try competing with Fortnite on user-generated content: 'I'm not gonna go pick...
PC Gamer via Yahoo News· 5 days ago"I think if I look...
...Spouting Untrue Rumors About ‘Yellowstone’ Exit: ‘I Was Disappointed Nobody’ at the Studios...
Variety· 3 days agoIn a cover story for People magazine, the Oscar-winning actor said he “read all the stories” in the...
Music Industry Moves: Lasso Signs Management Deal With WK Entertainment; Fat Beats Names Chris Atlas...
Variety via Yahoo News· 5 days agoLatin Grammy winner Lasso has signed an exclusive management deal with WK Entertainment. This...
Roku Head of Content David Eilenberg Says Prioritizing Programming Is ‘Certainly a Balancing Act’
Variety· 2 days agoRoku City is divided up into sub-home screen zones for particular audiences, Roku’s Head of Content...
Elder Scrolls Online: Building a $2bn game by breaking the rules
BBC News· 6 days agoThe Elder Scrolls Online (ESO), a spin-off of the hugely popular fantasy RPG series from Fallout...
How generative AI could reinvent what it means to play
Technology Review· 4 days agoInworld wants to make this type of interaction more polished. It’s offering a product for AAA game ...
There’s No Dodge Button for Disinformation
Foreign Policy Magazine· 5 days agoThe call for a sandbox platform refers to open, multiplayer game spaces such as Minecraft, Roblox, or Fortnite, which allow players to build forts,...